WARNING: SOAP BOX RANT
I saw a commercial today for Little Cesar’s Pizza Company. I found it absolutely disgusting.
A little prince of a brat was sitting in a chair while his Dad brought him a pizza. He told his dad about a sale at Little Cesar’s Pizza and when his dad shamefully admitted he didn’t get that deal, bratty prince told is father to bend down and the bratty prince removed the #1 logo from the Dad’s hat and threw it over his shoulder in compete contempt for his father.
Was that supposed to be funny? Was it meant to diminish the father in importance? Was it supposed to make parents want to buy pizza for the little brat prince from a store like Little Cesar’s Pizza? Was it supposed to make the bratty prince look smarter than the dad? Was it supposed to make a statement on family dynamics? What the hell was that about?
Why would anyone who is a parent, who acts and behaves like a parent, not a peer of the bratty kid, ever buy anything from a company who has so little respect for fathers? Would they have that same role filled by a woman who was supposed to be a mother? Nope. Would the dad role be filled by a gay guy, black guy, Hispanic guy? Nope. Only a white guy can be such a schmuck. A middle aged, somewhat paunchy, white guy to boot. Why? Because we all know a middle aged white male is nothing more than a schmuck who is worthless, and the only good he does is bring home the bacon, or pizza in this case.
Subliminal messages abound in advertising, movies, television and even in books. We are all rotten parents because we don’t give our little princes and princesses exactly what they want, when they want it, and how they want on a daily basis. We are no longer #1 Dad or #1 Mom or grandparent, we are failures in the eyes of the men and women who run big business. We are failures to be mocked and insulted on a daily basis, yet it is folks like the dad in that advert who actually pay the bills and buy most things for the household and the bratty kids.
Every time I see that ad, I get ticked off. If my child had ever behaved in such a way, they would be doing chores for a month straight, and that is after being told off in no uncertain terms about how much of an ungrateful, wretched little monster they were! Makes me want to reach through the screen and smack that kid right out of the chair he is lounging in along with his hateful attitude.
It isn’t right to portray parents who are trying to feed their kids as inept imbeciles. It creates the idea in kid’s heads that their parents aren’t Number One in any way. Sure teenagers feel that way, but that is part of the whole distancing themselves from their embarrassing parents that happens to every family. By making this kid in the ad ten years old or under, the subliminal message to all kids that age who see the ad, is that Dad is just one stupid mistake from being a total failure who doesn’t deserve the kid’s respect.
Next time a commercial comes on that your child is likely to see, pay attention to the subliminal messages, as well as the context and content of the message. Kids remember what they see and hear, and many copy it as well. And folks, never, ever, buy the products that are using ads that promote division, insults, or politically correct attitudes toward parents who are adults that actually parent, or their children. They don’t deserve your money, time, or loyalty.
I am getting off the soap box now. Going to go educate my cussing corner for a minute. Have a good evening.